DeFused Ad no.2

Digital Video, Stereo sound, 2002

DeFused Ads are short abstract films which use television commercials  as their sole source material, transforming them from commercial messages into meaningless things of beauty.

Defused Ad no.2 is made from a TV ad for an indy 500 style racetrack. The hard-hitting voiceover is now a drifting chitter, and the screaming racecars are now soft colored blurs.

The technique involves “averaging” the texture, color and tone of the original material into luminous drifting masses. The original fast-cut promotional message is transformed into a slow-time mode. No edits were made, the processing simply acting as a lens to distort time and space.